Wednesday, May 26, 2010

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Copyright 2010 NATIONAL ASSOCIATION OF REALTORS®

Thursday, May 20, 2010

1707 Augusta Court, El Cajon, CA 92019



3 Bedroom, 3 Bath, 1439 Square Feet

A lovely home inside and out featuring new windows and doors, fresh paint, new spa, new appliances with stunning new granite counter-tops, new air-conditioning and all copper plumbing. Floral display at the back and front entry is stunning.

$389,000 - $410,000

Tuesday, May 11, 2010

Home Staging Video and Tips By Susan Botticelli



One of the services I love to provide for my clients when they list a home with me is staging and home preparation. It's amazing what a little pre-market preparation will do to help a home look it's best when buyer's come through the door. My clients rave about the finished product and benefit greatly from selling their homes in a shorter time period while reaping a higher profit!
A few years ago I thought it might be fun to video the transformation of one of my listings to show a home in the before and after staging states. Click on the link provided here http://motionmediacommunications.com/botticelli/staging.wmv to view Susan Botticelli's video on home staging and tips on how to enhance your property for sale.
According to Brandon Cornett, editor of the Home Buying Institute, there are 6 key benefits that come with staging a home.
1. Staging forces you to think like a buyer.
When you are staging your home for sale you will be looking at your home through the buyer's eyes. Think of how a buyer walks through a professionally staged model home in a new subdivision. Work from room to room and ask yourself if this room has that "wow factor"!
2. Staging forces you to organize and de-clutter.
Cleaning shelves, closets and cabinets is a big part of the home staging process. It also helps with your moving process because you can pack items away in boxes as you de-clutter.
3. Staging increases the likelihood of a sale.
When you are selling your home you need to do everything you can to increase your chances of selling your home. A professionally staged home gives a seller an extra edge in the marketplace.
4. Staging reduces your home's time on the market.
When you put the extra effort into staging effectively, you are preparing your home for a quicker sale. A quicker sale will net you a higher profit.
5. Staging helps justify your asking price.
A professionally staged home for sale in a seller's market decreases the chances a buyer will haggle with you over price. In a market which leans toward the buyer, you need everything in your favor to justify the asking price. A properly staged home will position your home more favorably in the buyer's mind.
6. Staging can be fun!
While staging may sound like all work and no play, be sure to use your creativity throughout the process to make it more enjoyable.
So next time the thought of selling your home runs through your mind, think first about how important proper staging and presentation of your home is. Then call Susan Botticelli at 619-441-8473 to enlist her professional expertise in staging your home and selling your home for top dollar!

Tuesday, May 4, 2010

Home Sales Rise - Tax Credit Boosts Home Sales

Home Sales Rise due to Tax Credit, Favorable Market

Buyers responding to the home buyer tax credit and favorable affordability conditions boosted existing-home sales in March, marking the beginning of an expected spring surge, according to the National Association of REALTORS®. Existing home sales that include single-family, townhomes, condominiums, and co-ops, rose 6.8 percent to a seasonally adjusted annual rate of 5.35 million units in March from 5.01 million in February, and are 16.1 percent above the 4.61 million-unit level in March 2009.Lawrence Yun, NAR chief economist, said it is encouraging to see a broad home sales recovery in nearly every part of the country, with two important underlying trends. “Sales have been above year-ago levels for nine straight months, and inventory has trended down from year-ago levels for 20 months running,” he said. “The home buyer tax credit has been a resounding success as these underlying trends point to a broad stabilization in home prices. This is preserving perhaps $1 trillion in largely middle-class housing wealth that may have been wiped out without the housing stimulus measure.”

Rise in Inventories, Prices

Total housing inventory at the end of March rose 1.5 percent to 3.58 million existing homes available for sale, which represents an 8.0-month supply at the current sales pace, down from an 8.5-month supply in February. Raw unsold inventory is 1.8 percent below a year ago, and is 21.7 percent below the record of 4.58 million in July 2008. “Foreclosures have been feeding into the inventory pipeline at a fairly steady pace and are being absorbed manageably,” Yun said. “In fact, foreclosures are selling quickly, especially in the lower-price ranges that are attractive to first-time home buyers.”A parallel NAR practitioner survey shows first-time buyers purchased 44 percent of homes in March, up from 42 percent in February. Investors accounted for 19 percent of transactions in March, unchanged from February; the remaining sales were to repeat buyers. All-cash sales remain elevated at 27 percent in March, the same as in February.The national median existing-home price for all housing types was $170,700 in March, up 0.4 percent from March 2009. Distressed homes, typically sold at a 15 percent discount, accounted for 35 percent of sales last month – unchanged from February. “With home values stabilizing, a revival in home buying confidence will likely help the housing market get back on its feet even as the tax credit impact disappears,” Yun said.

A Great Time to Buy

NAR President Vicki Cox Golder said buying conditions are in near-perfect alignment. “Even with tougher loan standards, historically low mortgage interest rates with affordable prices and a sense that the market is turning have created optimal conditions in much of the country,” she said. “With the fast-approaching April 30 deadline to get a contract in place for the tax credit, REALTORS® are working harder than ever to negotiate transactions, arrange services and complete paperwork,” Golder said. “Because many repeat buyers need to sell their current home first, many will be purchasing later without the tax credit but now have the benefit of a more buoyant housing market.”According to Freddie Mac, the national average commitment rate for a 30-year, conventional, fixed-rate mortgage dipped to 4.97 percent in March from 4.99 percent in February; the rate was 5.00 percent in March 2009.Single-family home sales rose 7.3 percent to a seasonally adjusted annual rate of 4.68 million in March from a level of 4.36 million in February, and are 13.3 percent above the 4.13 million level a year ago. The median existing single-family home price was $170,700 in March, up 0.6 percent from March 2009.

Regional, Metro Area Performances

Single-family median prices rose in 14 out of 20 metropolitan statistical areas reported in March in comparison with a year earlier. Five metro areas experienced double-digit increases, including San Diego, St. Louis, and Boston.Existing condominium and co-op sales increased 3.1 percent to a seasonally adjusted annual rate of 670,000 in March from 650,000 in February, and are 39.3 percent higher than the 481,000-unit level in March 2009. The median existing condo price was $170,600 in March, which is 0.7 percent below a year ago.Regionally, existing-home sales in the Northeast increased 6.0 percent to an annual level of 890,000 in March and are 25.4 percent higher than a year ago. The median price in the Northeast was $249,800, up 8.9 percent from March 2009.Existing-home sales in the Midwest rose 7.2 percent in March to a pace of 1.19 million and are 15.5 percent above March 2009. The median price in the Midwest was $139,300, up 0.2 percent from a year ago. In the South, existing-home sales increased 7.1 percent to an annual level of 1.97 million in March and are 13.9 percent higher than a year ago. The median price in the South was $154,800, up 5.2 percent from March 2009. Existing-home sales in the West rose 6.6 percent to an annual rate of 1.30 million in March and are 14.0 percent above March 2009. The median price in the West was $209,400, down 7.9 percent from a year ago.

Source: National Association of Realtors

Saturday, April 24, 2010

Susan Botticelli, Broker Opens New Real Estate Business!


With over 15 years of selling residential real estate and land throughout San Diego County, and more than 400 transactions completed, I can legitimately state that I have a wealth of real estate experiences to draw from when representing my clients! As of April 1, 2010 this wealth of experience and the desire to expand entrepreneurial opportunities has lead to the creation of my own real estate brokerage, San Diego Properties Group.




I have been a top producing agent throughout my career. With Coldwell Banker Real Estate I garnered the Distinguished Achievement Award for being the top real estate sales agent as a rookie. After 5 years with Coldwell Banker I moved to One Source Realty to work with a locally owned and operated firm. Monthly sales meetings with One Source Realty honored me as the top listing agent and top sales agent over 5 years of business. Then Keller Williams Realty lured me away to join the La Mesa office and begin the process of opening a Keller Williams office in Mission Valley, San Diego. It was at that time I obtained my broker's license to prepare to become the broker of that office.




I quickly realized it would be an impossible task for me to continue to serve the needs of my loyal clientele and be an effective broker of this new office, and be a great mom and single parent to my daughter Stefani and my son Andrew. I decided to keep my focus on selling real estate rather than managing a multitude of agents. I loved working with Keller Williams from the standpoint of that company's ethics and multilevel training programs. As with working with any company though, a successful business relationship is formed by staying within the companies corporate box and there are restraints on how you run your business.




My own brokerage, San Diego Properties Group, is a real estate services company providing expert guidance in the sale and purchase of single family homes, condos, investment properties and land. With California real estate values at a low point over the last 3 years, investors are acting on the opportunities to place their dollars in tangible assets like real estate. First time buyers have turned out in great numbers to take advantage of the available $8,000 tax credit for purchasing a home. Families who have outgrown smaller homes are now buying larger, newly built homes at lower market prices with their own tax advantage of $10,000 in tax credits.




Another focus of San Diego Properties Group is helping clients work through financial problems of the current economic downturn. New government programs are beginning this month to assist homeowners with modifications of their mortgages through the Home Affordable Modification Program (HAMP). This program is designed to assist homeowners with retaining their homes through a modification of their existing loan terms. For those who are unable to retain their home another program called Home Affordable Foreclosure Alternatives (HAFA) has been created to provide incentives for short sales and deed-in-lieu of foreclosures. Both government programs are focused on making the quagmire of steps required for successful loan modifications or short sales simpler. San Diego Properties Group has the experience of short sales helping homeowners get relief from burdensome property debt.




San Diego Properties Group not only handles transactions throughout San Diego County, but is also networked with other brokers and real estate companies across America in order to provide relocation assistance. My clients who need to sell their homes in San Diego County, in order to make a job-related move to other states, find that I can provide the services they need to make this transition as smooth as possible. With the network of agents in other cities and states I have created, I can research which real estate companies, but specifically which agents or brokers, have the expertise to best help them find the perfect replacement home.




Having lived in the community of Rancho San Diego in the East County for 15 years I have focused on making my community a better place to live and given back to the community in many ways. As a board member with the Cottonwood Homeowner's Association I saw the problem of this group dwindling away which resulted in it's dissolution. I have worked to bring back a sense of community by holding neighborhood meetings to discuss ways to monitor crime, improve the maintenance and use of parks and open spaces, as well as hosted parties in the parks and annual neighborhood garage sales.




My website http://www.ranchosandiegolifestyle.com/ has become a great source of information on community developments as well as a place where neighbors can network with each other. The monthly email newsletter is read by over 1,000 residents each month. The website provides neighborly referrals for business owners, updates on new companies and business in the community, real estate articles with data on changing values and trends, a job search site and lots of articles for homeowners.




As a board member for the East County YMCA I have worked for many years raising funds and helping to guide decisions on building and operating the new McGrath Family YMCA just open in April 2010. This state-of-the-art facility offers a much needed community site for families and individuals of all ages to gather for exercise, sports leagues, youth programs, senior social activities and other community based programs. This year I will co-chair the 16th annual fund raising event The Branding where over 600 area residents and companies will turn out for an evening under the stars and the shadows of this new facility to raise funds for this new facility




East County YMCA supporters have raised $8 milllion so far to fund this building project which is debt free! The facility includes the Tuttle Indoor Soccer Field, the Scott Mc Donald Baseball Field, the Dallas Pugh Gymnasium and the Hendrix Youth Center. An additional $3 million is being raised to build three pools at this site. Supervisor Dianne Jacob has committed to building a signature East County pool complex here which will include a kiddie splash pad, a 25 meter indoor pool and a competition pool. A total of $500,000 has been donated so far to build this pool complex. Contact Susan Botticelli at 619-441-8473 to discuss donation and naming opportunities and how you can participate in making this dream become a reality!




For more information on our changing real estate market, or to talk with Susan about selling or buying real estate, contact her at 619-441-8473 or email at sbotticelli@att.net today!

Friday, April 23, 2010

McGrath YMCA Ribbon Cutting Ceremony


Tears of joy and celebration flowed on April 7th, 2010 as over 400 Rancho San Diego residents, contributors and supporters welcomed the first YMCA kids into this state-of-the-art facility located on Campo Road and Jamacha. Basketball games, exercising on the new equipment, food and music were enjoyed by all.


What a gift to our community this $8 million facility is. Look for three pools to be built soon as promised by Supervisor Dianne Jacob.

Schwarzenegger signs Short Sale Bill SB401- Forgives CA Taxes on Short Sales

Governor Arnold Schwarzenegger has signed CA Senate Bill 401 into law, which conforms California tax law with Federal tax law on debt forgiveness from short sales and foreclosures on a primary residence.
Governor Schwarzenegger made the following the statement:
“”This legislation is a great example of what we can accomplish when we work together to solve problems that affect Californians, and I applaud Senator Lois Wolk, Senator Ron Calderon, Assemblymember V. Manuel Perez and Assemblymember Anthony Portantino for their work. It is important that we continue to provide all possible assistance to homeowners who were negatively impacted by the mortgage crisis, and this bill will provide them with necessary mortgage debt relief and protect them from thousands of dollars in unfair taxes,” said Governor Schwarzenegger. “SB 401 will also help promote the growth of renewable energy projects in California by providing tax assistance to businesses to get their projects of the ground, which is good news for our economy.”