Tuesday, May 11, 2010

Home Staging Video and Tips By Susan Botticelli



One of the services I love to provide for my clients when they list a home with me is staging and home preparation. It's amazing what a little pre-market preparation will do to help a home look it's best when buyer's come through the door. My clients rave about the finished product and benefit greatly from selling their homes in a shorter time period while reaping a higher profit!
A few years ago I thought it might be fun to video the transformation of one of my listings to show a home in the before and after staging states. Click on the link provided here http://motionmediacommunications.com/botticelli/staging.wmv to view Susan Botticelli's video on home staging and tips on how to enhance your property for sale.
According to Brandon Cornett, editor of the Home Buying Institute, there are 6 key benefits that come with staging a home.
1. Staging forces you to think like a buyer.
When you are staging your home for sale you will be looking at your home through the buyer's eyes. Think of how a buyer walks through a professionally staged model home in a new subdivision. Work from room to room and ask yourself if this room has that "wow factor"!
2. Staging forces you to organize and de-clutter.
Cleaning shelves, closets and cabinets is a big part of the home staging process. It also helps with your moving process because you can pack items away in boxes as you de-clutter.
3. Staging increases the likelihood of a sale.
When you are selling your home you need to do everything you can to increase your chances of selling your home. A professionally staged home gives a seller an extra edge in the marketplace.
4. Staging reduces your home's time on the market.
When you put the extra effort into staging effectively, you are preparing your home for a quicker sale. A quicker sale will net you a higher profit.
5. Staging helps justify your asking price.
A professionally staged home for sale in a seller's market decreases the chances a buyer will haggle with you over price. In a market which leans toward the buyer, you need everything in your favor to justify the asking price. A properly staged home will position your home more favorably in the buyer's mind.
6. Staging can be fun!
While staging may sound like all work and no play, be sure to use your creativity throughout the process to make it more enjoyable.
So next time the thought of selling your home runs through your mind, think first about how important proper staging and presentation of your home is. Then call Susan Botticelli at 619-441-8473 to enlist her professional expertise in staging your home and selling your home for top dollar!

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